Email Marketing

List Hygiene & Sunset Audit

Each period, scan Klaviyo for chronically unengaged subscribers (no open/click in the last X days), quantify how many there are and their decay trend, and prep a sunset / re-permission email draft. Prep-only — never sends.

ScheduleMonthly · recurring

Channel#email-marketing

UsesKlaviyoShopify

What Hubi does

Connect to Klaviyo and Shopify. Identify subscribers with no open or click in the last 90 days (configurable), excluding recent signups. Report: total unengaged count, share of the list, and trend vs the previous run. Then prepare a sunset / re-permission email DRAFT (subject + body) in the brand voice. Prep-only: never send, never modify audiences. Output the findings plus the draft for human review.

Add job

Adds a #email-marketing channel to your Slack

#email-marketingExample thread

Hubi2026-07-06T09:00:00Z

Monthly list hygiene audit is in. 4,182 subscribers (14.6% of the list) have had no open or click in 90+ days, up from 12.1% last month. Recent signups excluded. Decay is trending up, so worth acting on.

Hubi2026-07-06T09:00:05Z

Re-permission draft ready for review: Subject: Still want to hear from us? Body: It's been a while — we'd hate to clutter your inbox. Tap below to stay subscribed, or we'll quietly step back so you only get what you actually want. Prep-only — I haven't sent anything or touched your audiences. Want me to tweak the copy or the threshold?

Teammate2026-07-06T09:04:00Z

Looks good, drop the threshold to 120 days next run.