Improve email deliverability - and how to do it (with or without AI)
What tanks sender reputation and open rates - and the exact list-hygiene steps to fix it, done by hand or with AI.
How e-commerce teams run Klaviyo list hygiene and sunset audits
Time per report
Non-AI-native3-5 hrs
AI-native~15 min
Popular tools
- Klaviyo flow and segment analytics - Pull engagement history and build the unengaged segment filters
- Shopify customer export - Cross-reference purchase recency against email engagement
- Spreadsheet (Excel/Sheets) - Track decay trend month over month and draft sunset lists
Time to set up
3-5 hrs per run
Cadence: Ad-hoc, whenever deliverability dips or ISPs complain
Who does it: Email marketer plus analyst pulling Klaviyo exports
Coverage: Spot-checks top segments, misses slow decay trends
Delivered as: Spreadsheet built manually, shared on request
Implement it with AI
#email-marketingExample thread
Hubi9:00 AM
List Hygiene & Sunset Audit - Monthly
- 6,412 subscribers with no open/click in 180+ days (18% of active list)
- Unengaged share up from 14% last month - trending worse
- Klaviyo shows this segment dragging your inbox placement score
- Shopify data: only 41 of these 6,412 made a purchase in the last year
Drafted a sunset/re-permission email for this segment - sitting in Klaviyo as a draft, not sent.
P
Priya9:04 AM
Is the growing unengaged % actually hurting our deliverability right now, or just a risk?
Hubi9:06 AM
It's already a risk factor - review the draft in #email-marketing and send the sunset campaign this week to cut it before next audit.
Schedule
Monthly · recurring
Integrations
Klaviyo
ShopifyChannel
#email-marketing
Email