Shopify return rate report - and how to build one (with or without AI)
What a solid return rate report tracks weekly, plus the manual way to pull it in Shopify and the AI way to automate it.
How e-commerce teams run this report today
Time per report
Non-AI-native4-6 hrs
AI-native~15 min
Popular tools
- Native analytics - Pull the numbers from each tool's own dashboard
- Spreadsheets - Combine exports and compare periods by hand
Time to set up
2-3 hrs per run
Cadence: Quarterly, when someone finds time
Who does it: An analyst plus a marketer
Coverage: Spot checks on the biggest items
Delivered as: A spreadsheet, on request
Implement it with AI
#slackExample thread
Hubi9:00 AM
Return & Refund Pattern Watch - Week 22
- Overall return rate: 6.8% (up from 5.4% last week)
- Flagged: Linen Wrap Dress - return rate jumped to 22% (was 9%)
- Top return reason: "fit smaller than expected" (61% of comments)
- Refund $ impact this week: $3,140
Likely cause: size chart wasn't updated after last week's new fabric batch - customers ordering usual size are getting a snugger fit.
Recommended fix: add a fit note to the product page and flag size M/L as "runs small" until the chart is corrected.
M
Marta9:04 AM
Can we see this broken out by size so I know where to focus first?
Hubi9:06 AM
Yes - pulling the size breakdown now, will post it in this thread within a few minutes.
Schedule
Weekly · recurring
Integrations
ShopifyChannel
#slack
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