Weekly list-growth report by source

📈 Good morning! Weekly list growth — Jun 23–29: • New subscribers: 418 (352 email, 66 SMS) — WoW ↑7% • Checkout: 190 (WoW ↑12%) • Social: 96 (WoW ↑21%) • Giveaway: 84 (WoW ↑9%) • Popup: 48 (WoW ↓41%) ⚠️ Heads up — your popup is drying up: 48 new signups vs 81 last week, and it's now your #4 source after being #2. Everything else is up. Want me to dig into what changed on the popup?

Yeah that's a big drop. What happened?

Here's what I can see from GA4 + Klaviyo: on-site traffic was actually flat week-over-week, so it's not fewer visitors — it's a lower capture rate. The popup's signup rate fell from ~3.1% to ~1.8% starting Jun 26. That timing usually means the form changed, got throttled, or is misfiring on mobile. I only ever read the tools, so I can't test it myself — but that's the spot to check first. Want me to watch it and confirm next week whether it recovers?

Please do. And flag me sooner if it drops again.

👍 Done. I'll keep the weekly by-source report coming every Monday, and I'll surface the popup specifically the moment it moves — no need to ask. If a source ever dries up, you'll hear it from me first.