Weekly KPI & trends digest

📊 Good Monday! Last week's KPIs (Jun 23–29 vs Jun 16–22): • Revenue: $41,320 (WoW ↑7%) • Orders: 548 (WoW ↑4%) • AOV: $75.40 (WoW ↑3%) • Conversion rate: 2.4% (WoW ↓0.3 pt) • Refund rate: 3.1% (WoW ↑0.8 pt) • Traffic: 22,800 sessions (WoW ↑11%) Trend call: revenue is up on strong traffic, but conversion softened and refunds ticked up — you're buying growth with volume, not efficiency. Biggest mover: refund rate +0.8 pt. Want me to dig into what's driving the refunds?