Email Marketing

Weekly Klaviyo campaign performance readout

A weekly Slack readout of last week's Klaviyo campaign performance — opens, CTOR, clicks, revenue, and unsubscribes — with best/worst ranked and attributed revenue reconciled against Shopify. Read-only; posts every week, even a quiet one.

ScheduleWeekly · recurring

Channel#email-performance

UsesKlaviyoShopify

What Hubi does

Each week, pull last week's sent Klaviyo campaigns and their metrics (opens, CTOR, clicks, revenue, unsubscribes), reconcile the attributed email revenue against Shopify orders, rank the best and worst performers, and post one concise readout to the user's chosen Slack channel. Lead with the result, call out one standout and one thing to watch, and offer the winning campaign's teardown as the next step. Read-only: never send or edit campaigns. Always post — even a quiet week gets a note; never go silent.

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Adds a #email-performance channel to your Slack

#email-performanceExample thread

Hubi2026-06-30T09:00:00Z

📬 Klaviyo weekly readout — Jun 23–29. Solid week. • Campaigns sent: 4 • Attributed email revenue: $18,420 (WoW ↑14%, 118% of your $15.6k target ✅) • Email share of store revenue: 27% (reconciled against Shopify — $67.9k total store orders) • Engagement: CTOR 14.2% (↑, opens flat — treating opens as directional since Apple MPP inflates them) • Unsubscribes: 41 total (0.09% — down from last week) 🏆 Best: "Summer Bundle Drop" — $7,210, $0.61 rev/recipient (won on rev-per-recipient, not just list size). 👀 Worth watching: "Back-in-stock: Totes" underperformed at $0.06 rev/recipient — soft subject line + a mid-week send. One thing to watch: totes campaign, not a list-wide issue. Want the breakdown of why the Summer Bundle worked? I only ever read Klaviyo and Shopify — I never send or change campaigns.

Priya2026-06-30T09:11:00Z

Yeah give me the Summer Bundle teardown

Hubi2026-06-30T09:13:00Z

Summer Bundle Drop teardown: • Recipients 11,820 · opens 38% · CTOR 21% (well above your 14% blended) · $7,210 attributed, $0.61/recipient. • 58% of revenue came from returning customers; AOV on this campaign was $86 vs your $74 store average — the bundle framing lifted basket size. • Sent Thu 10am — your best-performing slot the last 4 weeks. Shopify cross-check: 84 of the 89 attributed orders show up as email-tagged in Shopify, so the $7,210 reconciles cleanly (within ~6%). Nothing for you to do here — just a repeatable winner. Want me to keep an eye on the totes campaign and flag if next week's back-in-stock sends stay soft?

Priya2026-06-30T09:15:00Z

yes please. and thanks

Hubi2026-06-30T09:16:00Z

👍 Done — I'll watch the back-in-stock sends and call it out if they stay under ~$0.10/recipient. You'll get this readout every Monday 9am without asking; I'll surface standouts and anything worth a look on my own.

Hubi2026-07-07T09:00:00Z

📬 Klaviyo weekly readout — Jun 30–Jul 6. Quiet week. No campaigns went out last week. For context, you typically send ~3–4 campaigns/week driving ~$16k in attributed email revenue, so this is a gap worth a quick check — was the calendar intentionally light? Your flows (welcome, abandoned cart) are still running in the background and aren't part of this campaign readout. Nothing for me to rank this week, but I won't leave the channel silent — I'll be back next Monday, and I only ever read Klaviyo and Shopify.