Weekly ad-creative refresh brief

🎨 Ad-creative brief for the week: • Winners to scale — your Google RSA 'Ships free in 2 days · 30-day returns' is the top hook (CTR 4.1%, CPA $12). I'd spin 3 variations leaning on the 2-day shipping angle. • Underperformers — Meta ad set 'Summer-Video-3' has fatigued (frequency 4.2, CTR down to 0.8%); time to swap the hook. I can't see the video itself, so I'm briefing the angle to test, not the footage. • New tests — try a 'problem → solution' hook and a UGC-style testimonial format. Want the 3 Google RSA variations written out?