Shopify Stars
Weekly ad-creative refresh brief
Weekly ad-creative refresh brief from top and bottom performers — hooks, angles, and formats to test next.
ScheduleWeekly · recurring
Channel#ads-creative
UsesMeta AdsTikTok AdsGoogle AdsShopify
What Hubi does
Each week, review ad-creative performance across the connected ad accounts, rank top and bottom performers, and write a refresh brief — hooks, angles, messaging, and formats to test next — posted to the chosen channel. Read-only, no ad changes. Work from metrics everywhere plus text creative where readable (Google Ads RSAs especially); don't describe image/video assets the agent can't see — brief by angle and format instead.
Add job
Adds a #ads-creative channel to your Slack
#ads-creativeExample thread
Hubi9:00 AM
🎨 Ad-creative brief for the week:
• Winners to scale — your Google RSA 'Ships free in 2 days · 30-day returns' is the top hook (CTR 4.1%, CPA $12). I'd spin 3 variations leaning on the 2-day shipping angle.
• Underperformers — Meta ad set 'Summer-Video-3' has fatigued (frequency 4.2, CTR down to 0.8%); time to swap the hook. I can't see the video itself, so I'm briefing the angle to test, not the footage.
• New tests — try a 'problem → solution' hook and a UGC-style testimonial format.
Want the 3 Google RSA variations written out?
O
Owner9:14 AM
Yes, and why did the Meta one fatigue?
Hubi9:15 AM
Frequency hit 4.2 this week (the same people seeing it 4×+), CTR roughly halved and CPA rose ~60% — classic fatigue, not a bad offer. Here are 3 fresh RSA variations for the winning angle [drafted above]. Note: I only read the accounts and write briefs — I never edit or launch anything, so you'd set these live in Ads Manager.
O
Owner9:20 AM
Perfect.
Hubi9:21 AM
👍 I'll track how the new angles perform and build next week's brief on the winners. No need to ask — I'll bring it to you.