TikTok ad performance & trend flag

📊 TikTok ads — week of Jun 23–29: • Spend: $4,180 (WoW ↑6%) · CTR: 1.9% (↑0.3pt) · CPA: $14.20 (↓11%, nice) 🏆 Top creative: 'UGC-unboxing-v3' — CPA $9.40 at $890 spend, doing the heavy lifting. ⚠️ Flagged: 'Studio-promo-15s' — CPA $31 (above your $22 ceiling) on $560 spend. Worth a cut or refresh. 📈 Lean into: your two best performers are both short UGC hooks under 15s — worth testing 2–3 more in that style next. (That's from the numbers + naming, not from watching the footage.) Want me to line up which ads to refresh first?

Yeah, which ones would you cut?

Two are dragging on your CPA ceiling: 'Studio-promo-15s' ($31 CPA, $560 spent) and 'Carousel-sale-A' ($26 CPA, $410 spent) — together ~$970/wk at a CPA well above account average. I'd refresh both toward the short-UGC angle that's winning. I only read the account and flag — I won't pause or edit anything, that's your call.

Makes sense, I'll swap those out.

👍 I've got it from here — every week you'll get this readout with the winners, anything breaching your CPA/CTR thresholds, and a format to lean into. No need to ask; if something spikes or a creative starts fading, I'll surface it.