Shopify Stars
TikTok ad performance & trend flag
Weekly TikTok ad performance review flagging under-performers and trends to lean into.
ScheduleWeekly ยท recurring
Channel#tiktok-ads
UsesTikTok AdsShopify
What Hubi does
Each week, review TikTok ad spend, CTR, CPA, and top/bottom creatives, flag under-performers, and note trends worth leaning into; read-only, no changes.
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Adds a #tiktok-ads channel to your Slack
#tiktok-adsExample thread
Hubi9:00 AM
๐ TikTok ads โ week of Jun 23โ29:
โข Spend: $4,180 (WoW โ6%) ยท CTR: 1.9% (โ0.3pt) ยท CPA: $14.20 (โ11%, nice)
๐ Top creative: 'UGC-unboxing-v3' โ CPA $9.40 at $890 spend, doing the heavy lifting.
โ ๏ธ Flagged: 'Studio-promo-15s' โ CPA $31 (above your $22 ceiling) on $560 spend. Worth a cut or refresh.
๐ Lean into: your two best performers are both short UGC hooks under 15s โ worth testing 2โ3 more in that style next. (That's from the numbers + naming, not from watching the footage.) Want me to line up which ads to refresh first?
O
Owner9:15 AM
Yeah, which ones would you cut?
Hubi9:16 AM
Two are dragging on your CPA ceiling: 'Studio-promo-15s' ($31 CPA, $560 spent) and 'Carousel-sale-A' ($26 CPA, $410 spent) โ together ~$970/wk at a CPA well above account average. I'd refresh both toward the short-UGC angle that's winning. I only read the account and flag โ I won't pause or edit anything, that's your call.
O
Owner9:22 AM
Makes sense, I'll swap those out.
Hubi9:23 AM
๐ I've got it from here โ every week you'll get this readout with the winners, anything breaching your CPA/CTR thresholds, and a format to lean into. No need to ask; if something spikes or a creative starts fading, I'll surface it.