Meta Performance-Drop Diagnoser
Weekly diagnostic that detects Meta KPI drops and walks an 8-branch root-cause tree (signal, creative, saturation, auction, learning phase, budget, bidding, landing page) to pinpoint why and recommend the fix. Analysis-only.
Delegate to Hubi
Adds a #slack channel to your Slack
Schedule
Weekly · recurring
Integrations
Channel
#slack
#slackExample thread
M
Marketer9:00 AM
ROAS tanked this week, what happened?
Hubi9:00 AM
ROAS 4.0 -> 2.7 (-33%). Root cause isolated 🔍
1. CVR collapse (high confidence) - conversion rate fell 38% while CTR and CPM held. Points to landing page / offer, not the ads. Did the PDP or promo change Tue?
2. Frequency up modestly (3.1 -> 3.8) - minor contributor.
3. CPM flat, CTR flat - auction and creative are NOT the problem.
Fix: check the landing page / checkout for a Tuesday change or breakage. Analysis-only. Want the funnel decomposition?
M
Marketer9:01 AM
Damn, yes - send the decomposition.
See this job running in your Slack, today
Delegate to Hubi
Adds a #slack channel to your Slack