Meta Guardian Rules Audit
Periodic audit of Meta automated (Guardian) rules - kill switches, pacing, fatigue triggers - checking coverage, stale thresholds and conflicts, with prioritized recommendations to add, retune, or remove rules. Analysis-only.
Delegate to Hubi
Adds a #slack channel to your Slack
Schedule
Weekly · recurring
Integrations
Channel
#slack
#slackExample thread
M
Marketer9:00 AM
Do we have the right safety rules on the account?
Hubi9:00 AM
Coverage is thin - two gaps worth closing 🛡️
• No runaway-CPA guard: nothing pauses an ad set if CPA blows past target. Add a rule: pause when CPA > 2x target over 3 days.
• No frequency alert: prospecting can saturate unnoticed. Add: alert when frequency > 4.
• Stale rule: a 2024 "pause if CTR < 0.5%" is firing weekly on healthy ad sets - too aggressive, retire or loosen.
Analysis-only - no rules changed. Want the recommended rule set written out?
M
Marketer9:01 AM
Yes, write out the rule set.
See this job running in your Slack, today
Delegate to Hubi
Adds a #slack channel to your Slack