Meta Bid-Strategy Fit Audit
Periodic audit of Meta bid strategies (Lowest Cost, Cost Cap, Bid Cap, Min ROAS) for fit against each campaign's goal and maturity, flagging caps that throttle volume or let costs drift, with conservative recommendations. Analysis-only.
Delegate to Hubi
Adds a #slack channel to your Slack
Schedule
Weekly · recurring
Integrations
Channel
#slack
#slackExample thread
M
Marketer9:00 AM
Are our bid strategies set up right?
Hubi9:00 AM
Two mismatches worth fixing 🎯
• Prospecting-Scale: cost cap at $12 but actual CPA is $18 - the cap is throttling delivery to 40% of budget. Raise the cap or switch to lowest-cost with a ROAS floor.
• Retargeting: optimizing for link clicks, not purchases - wrong event. Switch to purchase optimization.
• Rest look aligned to objective.
Analysis-only - no changes made. Want the per-campaign table?
M
Marketer9:01 AM
Yes please.
See this job running in your Slack, today
Delegate to Hubi
Adds a #slack channel to your Slack