Meta Audience & Lookalike Audit
Periodic audit of manual Meta audiences (custom, lookalike, interest, exclusions) for overlap, stale sources, seed quality and missing exclusions, recommending consolidation and where to test broad + Advantage+ Audience. Situational - only if you still run manual targeting. Analysis-only.
Delegate to Hubi
Adds a #slack channel to your Slack
Schedule
Weekly · recurring
Integrations
Channel
#slack
#slackExample thread
M
Marketer9:00 AM
Are our audiences set up well?
Hubi9:00 AM
Three fixes to sharpen targeting 🎯
• Overlap: your 3% and 5% purchaser lookalikes overlap 52% - they bid against each other. Keep the 3%, drop the 5%.
• Stale lookalike: the seed list is from 2024 - rebuild off last-90-day purchasers for fresher signal.
• Unused seed: no lookalike off high-LTV customers - your best-converting source is untapped.
• Retargeting only covers 0-7 days; 8-30 day visitors get nothing.
Analysis-only - nothing changed. Want the overlap map?
M
Marketer9:01 AM
Yes, send it.
See this job running in your Slack, today
Delegate to Hubi
Adds a #slack channel to your Slack