Google Ads search-term & negative-keyword mining

📊 Google Ads search-term mining — week of Jun 30. I reviewed $4,120 of search spend and found ~$310/wk being wasted. Wasteful terms (suggested negatives): • "free running shoes" — $84, 34 clicks, 0 conv • "nike air max" — $71, 0 conv (competitor brand, off-catalog) • "shoe repair near me" — $46, 0 conv (wrong intent) • "running shoes job" — $22, 0 conv High-intent new keywords to add: • "trail running shoes waterproof" — converted 4× at $18 CPA (target $25), only caught via broad match • "wide toe box running shoes" — 3 conv at $21 CPA, clear buying intent • "cushioned marathon shoes" — 2 conv, no exact keyword covering it yet Want the copy-paste negative list?

Yes, send it over.

Here's the ready-to-paste block for your shared negative list (phrase match): "free" "nike air max" "shoe repair" "job" Drop it into Campaign › Negative keywords and it'll stop those queries next cycle. I only ever read the account and suggest — I never add or edit anything myself, so nothing changes until you paste it in. Want me to also draft the 3 new keywords as an ad-group add for you to review?

Just the negatives for now. Nice catch on the Nike one.

👍 Logged those four as suggested so I won't re-surface them next week. That competitor-brand spend was the quiet leak — roughly $290/mo back once you add it. I'll keep mining every Monday and only ping you when there's net-new waste or a winning term worth adding — no need to check in.