Digital-PR & link-building outreach content

📣 Morning! Here's this week's PR & link-building batch — ready for you to send (nothing goes out until you hit send yourself): This week's angle — data story: Your Shopify data shows the refillable line is now 41% of orders, up from 26% a quarter ago. That's a real, defensible trend a sustainability writer can build a story around. Draft 1 → sustainability / lifestyle blog Subject: Data: refillable buys jumped 58% at our store this quarter — a trend piece? Hi [Name], love how you've been tracking the shift to low-waste home goods. We just pulled our own numbers and refillables went from 26% to 41% of orders in one quarter — happy to share the full breakdown (with charts) if it's useful for a trend piece. Founder's around for a quote on why customers are switching. Worth a look? Linkable-asset idea: A short "State of Refillable Home Goods 2026" data page from your real order trends — the kind of original stat page blogs and journalists cite and link back to. Want me to tailor any of these further — punch up the tone, swap the angle, or personalize one for a specific outlet?

Yeah, make the blog one warmer and less salesy.

Done — warmer, lead with them, soft ask: Subject: A refillables trend I think your readers would love Hi [Name], your piece on low-waste swaps last month really stuck with me. We've been quietly watching the same shift in our own store — refillables went from a quarter of orders to over 40% in three months — and it made me think of you. No pitch attached; if it's ever useful as a data point or a founder quote for something you're writing, I'd genuinely love to help. Either way, keep up the great work. A reminder on how I work: these are drafts only — I never email anyone myself, and every number here is pulled straight from your real Shopify data. I don't invent outlets or stats, so you can send as-is with confidence.

Perfect. Sending both now.

👍 I'll log both as pitched so I don't hit the same outlets with this angle again next week. Next Monday you'll get a fresh batch built on that week's real store momentum — and if there's no strong news hook, I'll hand you a linkable-asset idea to build instead so we're never sitting idle. No need to chase me; I'll surface it.