Shopify Stars
Blog pillar-and-cluster content plan
Builds a pillar-and-cluster blog topic plan from your catalog and existing content monthly.
ScheduleMonthly · recurring
Channel#content-plan
UsesShopify
What Hubi does
Each month, map your catalog and existing content into a pillar-and-cluster topic plan (hub pages plus supporting posts and internal links), and post it to the chosen channel for approval.
Add job
Adds a #content-plan channel to your Slack
#content-planExample thread
Hubi9:00 AM
📚 Morning! Your content plan for July — I mapped your Shopify collections and existing posts into topic pillars. Nothing's created; this is a plan for you to approve.
1. Hydration & Skincare Routines (hub) ← Serums collection
• cluster: "Morning vs. night routine order"
• cluster: "How often to use vitamin C serum"
• cluster: "Layering hyaluronic acid with retinol"
2. Clean Ingredients 101 (hub) ← Fragrance-Free collection
• cluster: "What 'clean beauty' actually means"
• cluster: "Ingredients to avoid for sensitive skin"
3. Gifting & Bundles (hub) ← Gift Sets collection
• cluster: "Building a starter skincare kit"
🔗 Internal-link idea: every cluster links up to its hub, and each hub links down to its top 3 PDPs — that mesh is what search engines reward.
⚠️ Gap: your best-selling SPF Moisturizer collection has zero blog coverage — I'd add an 'SPF & Sun Care' pillar next.
Want me to detail the cluster posts + link map for pillar 1?
O
Owner9:14 AM
Yeah, flesh out pillar 1.
Hubi9:15 AM
Hydration & Skincare Routines — full cluster + link map:
• "Morning vs. night routine order" → links up to hub + your Vitamin C Serum PDP
• "How often to use vitamin C serum" → hub + sibling link to the layering post + Vitamin C PDP
• "Layering hyaluronic acid with retinol" → hub + HA Serum PDP + Retinol PDP
• NEW suggested: "Routine for oily vs. dry skin" — you carry the products but have no post for it yet
Rule of thumb: clusters point up to the hub, the hub points down to every cluster and its key PDPs. Still just a plan — nothing published.
O
Owner9:20 AM
Nice. What happens next month?
Hubi9:21 AM
Next month I only surface what changed — new collections or products, posts you've published since (I'll mark those clusters done), and any fresh gaps. Pillars already planned get skipped so you're never re-reading the same map. And I only ever read your store and posts — I never create or edit a page.
Hubi9:22 AM
👍 I've got it from here — first of every month you'll get the updated plan with new gaps flagged, and I'll wait for your approval before any of it becomes a real post. No need to chase it; I'll surface it.