Asking customers for reviews - and how to do it (with or without AI)
The bestsellers with the thinnest review proof, and the exact steps to request reviews for them, by hand or with AI.
How e-commerce teams run review request campaigns
Time per report
Non-AI-native3-4 hrs
AI-native~15 min
Popular tools
- Shopify analytics - Pull bestseller sales volume by product over the last 30-90 days
- Judge.me dashboard - Check review counts per product to spot the gap versus sales
- Klaviyo - Build and send the review-request email flow to recent buyers
- Spreadsheet - Merge sales and review data manually to rank low-coverage products
Time to set up
3-4 hrs per run
Cadence: Ad-hoc, whenever someone remembers
Who does it: Analyst pulls data, marketer drafts email
Coverage: Top 10-20 bestsellers, spot-checked
Delivered as: Spreadsheet shared on request
Implement it with AI
#slackExample thread
Hubi9:00 AM
Low-Review-Coverage Chaser - weekly report
- Oat Face Cream: 412 units sold last 90 days, only 6 Judge.me reviews
- Bamboo Toothbrush 3-Pack: 388 units, 9 reviews
- Citrus Body Wash: 301 units, 4 reviews
These are your top sellers with the weakest social proof. I drafted a Judge.me review-request campaign for all 3, synced to Klaviyo, targeting buyers from the last 60 days who haven't left a review.
M
Marta9:04 AM
How many customers does that campaign actually hit?
Hubi9:06 AM
1,140 customers across the 3 products. Draft is sitting in Judge.me, review it and hit send when ready.
Schedule
Weekly · recurring
Integrations
Shopify
Judge.me
KlaviyoChannel
#slack
Email